Four outdoor living partners look back with satisfaction. Milan is the epicentre of design when Salone del Mobile takes place. Renson participated with Coco Wolf, Cosapots, and Cubic Outdoor Living for the first time during the 2024 edition. “We managed to present a sustainable and innovative outdoor living concept at our stand, with an eye-catching outdoor living space dressed up with outdoor furniture, an outdoor kitchen, and plants in all kinds of sizes of pots.
Additionally, Arlu’s divina glass wall also featured the booth.” With its new outdoor living space, Amani, Renson is pushing the boundaries of outdoor design. More refined, elegant, and customizable than ever, it was the ideal product innovation to launch in Milan. “This high-end outdoor living space fits Salone del Mobile perfectly”, says Dieter Maes, General Manager of Renson Outdoor Living. “By joining forces with 3 other NOA outdoor living partners, our launch didn’t go unnoticed since we could reveal outdoor living as a total experience.” Coco Wolf (UK), Cosapots (BE) and Cubic Outdoor Living (DE) added their premium products.
These brands complemented Renson’s Amani to create a fascinating overall concept, dressed to perfection—an outdoor space with indoor comfort and grandeur. Coco Wolf showcased its best-selling collections of sustainable outdoor furniture—Tamarindo, Porto, and Coronet—along with exciting new pieces.
Cosapots unveiled part of its new collection of stylish handmade flowerpots and planters. Cubic Outdoor Living added its multifunctional and stylish outdoor bar and an outdoor kitchen to the vibrant set-up on the stand. And let’s not forget Arlu, whose glass wall divina was featured on the booth as well, showing it’s rich potential for dividing rooms with style, ease and lots of natural light.
Positive feedback The public and industry response was unanimously laudatory. “The visitors were enthusiastic”, Bart Vanhoutte, key account manager at Cosapots, says. “They were always attracted to one of the brands and the products displayed.” It soon became clear that the bigger story appealed to many. The cooperation between the 4 brands was met with great approval and generated a lot of interest.
As a first-time exhibitor, the partners did not know what to expect. But as of the opening on the first day, the stand was filled with interested people. James Lorimer, managing director at Coco Wolf, affirms: “We were pleasantly surprised how many visitors we effectively welcomed to our stand at this first trade fair appearance. For many of them, it was their first encounter with our brand, which greatly boosted our brand awareness.”
What’s next? The fair may be over, but the impact surely isn’t. Christian Müller, head of sales at Cubic Outdoor Living, says, “We have greatly expanded our network with professionals from all over the world. It will now be important to maintain those contacts well to get maximum return from our successful trade fair participation.” The four brands have established their place in high-end design and are more eager than ever to keep innovating and improving outdoor living.
